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The 4 Cardinal Points of Writing

Get tips on writing

The writing process is like preparing a meal. All these four ingredients-Expression, Content, Organisation and Mechanical Accuracy - must be present in any writing recipe for it to be balanced. This understanding will make your writing outstanding.

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Writing Winning Articles

The apple juice of copywriting

It's a sure thing that every writer will struggle from time to time with writer's block. No matter how you look at it, writing is a talent that is either a natural gift, or has to be learnt through courses or workshops. However, writing an article is not as difficult as you may think. It's just a case of knowing a few tricks and shortcuts to make life easier. Writing is an excellent and free way to promote your business and we can help you write those winning articles.

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Importance of Grammar

Grammar and punctuation...

Are you aiming to write articles in order to market your business and become an expert in this field but you are poor in English grammar? Do you know that just the sight of a poorly written article with incorrect grammar and spellings is enough to drive potential customers away from your business? Check out our section on grammar and you’ll be surprised at some of the common and easily avoidable mistakes that we make.

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Effective Web Content

Aside from having perfect grammar, having sensible ideas also is extremely important in web content writing. It is also best to keep each article short and concise. Most web users have a hand that has an itch for clicking. There are strong chances they might click right away when they see that an article is too lengthy.

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Writing has always been my greatest weakness. I may have a good command of the English language, but I was never quite able to fully master piecing a story together.

When I was first presented with the task of writing a press release, I just stared at the blank word document hoping for the words to magically appear. I did the normal homework routine. I researched past documents, read up on the client and even had my basic structure down pat. But when it came to putting pen to paper or should I say my fingers to the keyboard, my mind went blank.
After several days of never getting past the first paragraph, I was finally able to put together what I could and I looked at my piece highly doubting it was any good. Nonetheless the deadline was right in my face and I had to submit it good or not so good.
Needless to say, draft after draft came back with crosses and lines and entire paragraphs deleted. It was quite a demoralizing experience, but I kept working at it hoping to finally get the hang of it.
Finally, after several missed deadlines, the final copy of the release was approved and went to print. As I looked through the release I realized that very little of it was still mine. It seems I had still been unable to capture what was necessary and my senior had to swoop in and save the day. My original seemed like childish scribbles compared to the final copy. But I realized that it helped me to see where I had gone wrong. It didn’t feel very good, but it was necessary.
I could say that after that first experience, writing a release became a breeze. But you know as well as I do, that couldn’t be true. In fact, the agonies continued for my second release, third, fourth, fifth and so on. Still I can say that these days, I see a lot less red lines on my documents.
I learnt that biggest hurdle of writing my first press release is forcing myself to sit down and work out the main points. There are no shortcuts when it comes to this, it helps you stay on tangent and ensures you have the key messages that your client has specified. Also, I learnt to have someone else read it before it goes for review. A fresh pair of eyes can give you fresh insight and also spot mistakes you own eyes are too tired to see. - By Joelle Low (Joelle is into her ninth month as a PR Executive at Pat-Lin Communications)